I LOVE this commercial. I mean really; what red blooded, slightly sentimental, American, gear head doesn't get a little misty eyed when watching this?
Or this?
I do own a Chevy product and I will admit that it has wiggled its way into a small corner of my inky black--predominately VW occupied-- heart. (as a side note, said Chevy gets summarily kicked out of that corner every time I visit the gas station, which is often). Over the years Chevrolet has made itself a great brand and has had a large number of great designs, but Chevy's story isn't really a great one. A great story would be that of its rival, Ford.
The story of one man building an empire on his ingenuity and vision, and then decades later his decedents investing millions of dollars for the sole purpose of developing a racing program to settle a grudge match with an icon like Enzo Ferrari is only part of it. Such a tail of dreams, ego, and triumph doesn't always make for great brand building or bean counting (except for the time when Ford was the only domestic automaker that didn't take a government bailout), but a great story like that does inspire. In all honesty it's probably a more inherently American story then Chevy could ever muster,.... but the commercials are great all the same.
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